About Us

Why BXUhub?

BXU is a unique three-letter code for Butuan City, Philippines. It is used as an “International Air Transport Association (IATA) Location Identifier”. In simple term, it is an Airport Code. It’s obviously much easier for pilots, controllers, travel agents, frequent flyers, computers and baggage handlers to say and write BXU than the Butuan City Airport in Butuan City, Philippines. Among the locals of Butuan City and even Filipinos around the globe used BXU to refer Butuan City. Instead of directly branding as Butuan City Hub, an abbreviated online identity was created – the BXUhub.Com .

Who are we?

BXUhub.Com is a Philippine based web design and development company specializing in Search Engine Optimization Services and Internet Marketing Techniques located in Butuan City, Caraga Region, Philippines - works to help people build their online business dreams and turn them into reality. With its business primarily focusing on establishing your online presence, it can be your best way to play your business cards right. Let them know that you are on the web and get geared up as you run the global business race.

Industry News

February 21, 2012

SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired.

State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is what he says about bounce rate. I’m not sure if these were Kaushik’s exact words, but Venter writes, “Bounce rate shows you how much you suck.”

One issue that’s been debated in the industry is how much of a signal bounce rate is in Google’s algorithm. If this is the message Kaushik is sending, however, it stands to reason that this is the message Google is sending. He is, after all, the digital marketing evangelist for the company, and the analytics guru.

Another highlight was the following list of “things you should measure for social contribution” as Venter conveys:

1) Conversation rate – if you talk does anyone care? The number of audience comments per social contribution will help measure this.

2) Amplification rate – 70, 000 people follow Avinash, his second level of people is over 1 million people. # forwards per social contribution is a key metric to cover too.

3) Applause Rate – # positive clicks per social contribution

4) Economic Value – sum of your macro and micro conversions and how they contribute to your overall picture

Here’s some Twitter reaction to the event so far:

@louisventer
Louis VenterAvinash was awesome, here is the post i wrote on it http://t.co/UKHi4lcq # seslondon 10 hours ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto

@rod_izumi
Hiroto IzumiGreat Opening Keynote of #seslondon 2012 by @avinash ! Hope to see you again soon again in Japan. http://t.co/bYQO6Vcs 5 hours ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto

@wellertimothy
Tim wellerHITS . How Idiots Track Success. Great quote from Avinash Kaushik at #seslondon 11 hours ago via Twitter for iPhone · Reply · Retweet · Favorite · powered by @socialditto

@adCenter
Microsoft adCenterSome pictures of day 1 #seslondon http://t.co/bWyVFUNN @sesconf – more people in the pictures tomorrow! 4 hours ago via CoTweet · Reply · Retweet · Favorite · powered by @socialditto

@louisventer
Louis Venteris re-targeting right for you? great session at #seslondon http://t.co/MbvOE44K 5 hours ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto

@leeodden
Lee OddenThx! RT @willquick: I pray to God that @LeeOdden is putting those slides online. Amazing information. #seslondon 5 hours ago via Echofon · Reply · Retweet · Favorite · powered by @socialditto

@AndrewGirdwood
Andrew GirdwoodA ranking in position 3 or 4 with review stars can generate as much traffic as number 1 position, says @guylevine #seslondon 5 hours ago via web · Reply · Retweet · Favorite · powered by @socialditto

@patrickaltoft
Patrick AltoftKey Linkbuilding Strategies Presentation from SES London #seslondon http://t.co/wNS0KPt7 via @patrickaltoft 6 hours ago via Tweet Button · Reply · Retweet · Favorite · powered by @socialditto

@avinash
Avinash Kaushik@matt_mcgowan Thanks Matt, it was great to open the conference. Great audience, great Incisive staff! #seslondon 7 hours ago via web · Reply · Retweet · Favorite · powered by @socialditto

@leeodden
Lee OddenSEO Migration Plan: A Failure to Plan is a Plan to Fail @SESLondon http://t.co/TAcosYVY 1 day ago via bitly · Reply · Retweet · Favorite · powered by @socialditto

@anthonybpalmer
Anthony B PalmerPPC Tools of the Trade #seslondon http://t.co/p2umTS96 1 hour ago via twitterfeed · Reply · Retweet · Favorite · powered by @socialditto

@paoloalbera
Paolo Albera53 Best Tips from #SESLondon Day 1: http://t.co/2xnLf3l2 by @kevgibbo (via @seoptimise) 14 minutes ago via Tweetbot for iOS · Reply · Retweet · Favorite · powered by @socialditto

@JonDMyers
Jon Myers#SESLondon Day1, 3 Panels moderated, @guylevine @daxhamman @andymihalop @refinedlabs @monetate Karl Blanks @alistairdent top speakers! 58 minutes ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto

@Ideasfordad
dan patmorePleased with how my #seslondon presenting is shaping up now 1 hour ago via Twitter for iPhone · Reply · Retweet · Favorite · powered by @socialditto

@kevgibbo
Kevin Gibbonsaudit & benchmark, preserve URLs, update backlinks/301, submit new sitemap & work w/ SEO agency from day 1 @russosullivan #seslondon 5 hours ago via web · Reply · Retweet · Favorite · powered by @socialditto

Attending the event? What has been the best part to you?

February 11, 2012

Bing: Here’s How To Become An Authority

It looks like Bing’s counterpart to Google’s Matt Cutts, Duane Forrester, is now putting out Matt Cutts-style webmaster videos for Bing Webmaster Tools.

He posted this one about becoming an authority by building quality content and sharing properly:

<a href="http://video.msn.com/?vid=4f90e5ae-fa68-433a-b8a1-534f98bd888d&mkt=en-us&src=SLPl:embed::uuids" target="_new" title="Bing Webmaster Tools: Duane Forrester on Establishing Authority in Bing">Video: Bing Webmaster Tools: Duane Forrester on Establishing Authority in Bing</a>

“You being an authority means you’re an expert. You rank better,” says Forrester. “You get more traffic.That just leads to better business success for you, which is what you want.”

“The first thing is, you need to focus on fundamentals here,” he says. “What we’re really talking about is the quality you have – the quality of content you build and the quality of sharing you do socially. Those are really two critically important points.”

He gives an example of “how to build quality content” using eBay.

“Let me give you two scenarios,” he continues. “One: you’re going to sell a cordless drill on eBay, and you’re just going to take the standard information, images and such. Now, the second example, we’re going to sell the same product – the same cordless drill – but we’re actually going to take videos of that cordless drill in use. We’re going to show that cordless drill in its packaging, in its wrapper, in every way possible. We are going to amplify it. Lots of extra pictures. We’re going to do this all on our own. We’re going to write up descriptions. We’re going to put all of that together.”

“It’s pretty clear to see here by these descriptions that we’re going to have a standard view of an item for sale, and a really deep, rich, immersive view of an item for sale,” says Forrester.

The second version, he says, is the “quality”.

“That is what people are looking for to answer their questions,” he continues. “So when that comes to you content, you have to think of it in terms of, ‘Have I answered all of the questions this searcher has? Have I done it to a depth that satisfies them?’ If you can do that, you need to move on to the next step, which is sharing properly.”

“You get out there, and you’re sharing things on Facebook, or you’re putting it on Twitter. Any of the social media spaces that you like and you frequent, you’re putting this stuff out there.”

He says that before you submit this stuff, you have to ask yourself: Will my tweet or my post bring quality to my followers or my friends?

“That is a critical step,” he emphasizes. “They want you to bring them quality. They need you to bring them quality. You need to bring them quality. If you don’t bring them quality, they’re going to stop following you. If you bring them good quality links either to your content or to related content, they will continually engage with you. They will share you. They will like you. They will amplify that for you. That amplification – that signals that you’re becoming an authority socially.”

“Pull all of that together,” he says. “Now you’re starting to see things as the search engine sees it.

More on Forrester’s thoughts about search and social from a presentation he gave at BlogWorld in November can be found here.